1、时尚购物中心时尚购物中心电音泼水节电音泼水节FASHION PLAZA FASHION PLAZA WATER-SPLASHING FESTIVALWATER-SPLASHING FESTIVAL地点：户外广场时间：2025.07月MARKETING PLANNINGHONGYANGRSUN PLAZAPLAZAHONGYANGRSUN PLAZAMA多|巴|胺|放|浪|一|夏PLAZAMARKETING PLANNING RSUN PLAZAMARKETING PLANNINGDEMONSTRATION RSUN PLAZAPLAZAPLAZAMARKETING PLANNING RSUN 2、PLAZAMARKETING PLANNINGDEMONSTRATION RSUN PLAZARSUNMARKETING PLANNINGHONGYANGRSUN PLAZAPLAZAHONGYANGRSUN PLAZAMA彩色是夏日的入场券清凉是火炉的避暑地避暑地夏天宇宙的尽头是打水仗浇浇 燥燥释释 压压Release pressure避避暑暑不做空调房里的不做空调房里的【林妹妹】【林妹妹】做做该浪就浪该浪就浪 的夏日活力的夏日活力CrushCrushHiHi，去夏日纳凉岛出来浪！，去夏日纳凉岛出来浪！MARKETING PLANNINGHONGYANGRSUN PLAZAPLAZAHONG3、YANGRSUN PLAZAMAPLAZAMARKETING PLANNING RSUN PLAZAMARKETING PLANNINGDEMONSTRATION RSUN PLAZAPLAZA浪花花清凉入侵企划【夏日预告】浪花泼水电音节来啦寻找浪花花寻找浪花花浪人飞天秀浪人飞天秀泼水电音节泼水电音节 彩虹泡泡趴彩虹泡泡趴释放夏日的释放夏日的 多巴胺多巴胺 获取快乐的获取快乐的 内啡肽内啡肽MARKETING PLANNINGHONGYANGRSUN PLAZAPLAZAHONGYANGRSUN PLAZAMAPLAZAMARKETING PLANNING RSUN PLAZAMARKETIN4、G PLANNINGDEMONSTRATION RSUN PLAZARSUN 在这里在这里水枪大战、泼水狂欢、水枪大战、泼水狂欢、泡沫泡沫泳池派对泳池派对 为城市加冰，为浪人乘凉为城市加冰，为浪人乘凉【花式避暑玩法】放浪一夏【花式避暑玩法】放浪一夏去浪吧！掀起城市人浪！去浪吧！掀起城市人浪！WATER-SPLASHING FESTIVALWATER-SPLASHING FESTIVALFASHION PLAZAFASHION PLAZARSUN PLAZA目录CONTENTS汇报人：稻壳儿Part One活动氛围布置Event atmosphere layoutPart Two活动亮点提炼Ev5、ent highlights extractionPart Three活动流程规划Event rundown planPart Four七夕节点推荐Qixi Festival recommendation活动氛围布置-01RSUN PLAZA General demonstration template of fresh watercolorGENERAL DEMONSTRATION TEMPLATE OF FRESH WATERCOLORPART ONEEvent atmosphere layoutRSUN PLAZA活动时间活动地点活动目的活 动 概 况7 7月月广场北广场广场北广场联动图6、书馆共同举办泼水节，共同宣发活联动图书馆共同举办泼水节，共同宣发活动，提高商圈影响力。动，提高商圈影响力。水池互动水池互动表演区表演区充气拱门充气拱门舞台区舞台区装备装备补给区补给区休息休息拍照区拍照区atmosphere Event Atmosphere layout MARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动氛围布置水池互动表演区舞台区装备补给区休息拍照区（备选）入口充气拱门RSUNMARKETING PLANNING RSUN PLAZA水池互动水池互动表演区表演区充气拱门充气拱门舞台区舞台区装备装备补给区补给7、区休息休息拍照区拍照区atmosphere Event Atmosphere layout MARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA嘉宾活动动线嘉宾活动动线RSUNMARKETING PLANNING RSUN PLAZA水池互动表演区舞台区装备补给区休息拍照区（备选）入口充气拱门atmosphere Event Atmosphere layout Event Atmosphere layout MARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动氛围8、布置入口充气拱门-Inflatable arch-在广场北广场入口处设置充气字在广场北广场入口处设置充气字母拱门，营造浪花花泼水节的仪母拱门，营造浪花花泼水节的仪式氛围感。式氛围感。atmosphere Event Atmosphere layout Event Atmosphere layout MARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动氛围布置水池互动表演区-Performance-水池尺寸：水池尺寸：18m*20m18m*20m在广场北广场设置水池互动区域，在广场北广场设置水池互动区域，为浪花花泼水节主区域及表9、演区为浪花花泼水节主区域及表演区域。域。atmosphere Event Atmosphere layout Event Atmosphere layout MARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动氛围布置水池互动表演区-Performance-水池尺寸：水池尺寸：2m*1.8m2m*1.8m在水池互动区内放置一些充气造在水池互动区内放置一些充气造型床，为家庭客群营造一个遛娃型床，为家庭客群营造一个遛娃小天地。小天地。atmosphere Event Atmosphere layout Event Atmosphe10、re layout MARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动氛围布置浪花花舞台区-Performance-以荧光泳圈、浪花等元素设置舞以荧光泳圈、浪花等元素设置舞台区，体现多巴胺夏日的清凉属台区，体现多巴胺夏日的清凉属性，性，DJDJ演奏表演在此进行，同时演奏表演在此进行，同时兼具打卡拍照双重功能。兼具打卡拍照双重功能。atmosphere Event Atmosphere layout Event Atmosphere layout MARKETING PLANNINGHONGYANGRSUN PLAZARSUN11、HONGYANGRSUN PLAZA装备补给区-Equipment-在广场一侧以长条桌及背景板的在广场一侧以长条桌及背景板的形式设置装备补给区，为参与者形式设置装备补给区，为参与者提供水枪及水源，可在此凭游戏提供水枪及水源，可在此凭游戏规则进行兑换领取。规则进行兑换领取。活动氛围布置atmosphere Event Atmosphere layout Event Atmosphere layout MARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动氛围布置（备选）拍照休息区-Equipment-在广场一侧以夏日、度假、浪花在12、广场一侧以夏日、度假、浪花等元素，结合主题文案进行拍照等元素，结合主题文案进行拍照打卡点背景设计。打卡点背景设计。例：做个浪花花，背水一战例：做个浪花花，背水一战HiHi，来都来了，该浪就浪！，来都来了，该浪就浪！活动亮点提炼-02RSUN PLAZA General demonstration template of fresh watercolorGENERAL DEMONSTRATION TEMPLATE OF FRESH WATERCOLOREvent highlights extractionPART TWO Highlights Event Highlights Event Hig13、hlights Event HighlightsMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动亮点提炼浪人飞天秀-Performance-限时上演限时上演海上飞人秀海上飞人秀+摩托艇秀摩托艇秀玩把大的，玩把大的，造浪云端造浪云端超人气水上项目落地超人气水上项目落地XXXX HighlightsMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA参考视频 Highlights Event Highlights Event Highlights Event Hi14、ghlightsMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动亮点提炼泼水电音节-Performance-去浪、去野、去浇燥去浪、去野、去浇燥烦恼浇透烦恼浇透-夏日就要尽情澎湃夏日就要尽情澎湃热浪热浪DJDJ音乐音乐+清凉水枪大战清凉水枪大战 Highlights Event Highlights Event Highlights Event HighlightsMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动亮点提炼彩虹泡泡趴-Performanc15、e-我的我的crushcrush，一起吹泡泡吗？，一起吹泡泡吗？弘动夏日的浪花，带你翻天覆地弘动夏日的浪花，带你翻天覆地首场彩虹泡泡趴首场彩虹泡泡趴 Highlights Event Highlights Event Highlights Event HighlightsMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动亮点提炼寻找浪花花-Performance-有张扬、有态度、折射属于自己的色彩有张扬、有态度、折射属于自己的色彩活动当日活动当日着艳丽花色服装着艳丽花色服装可免费领取水枪一把可免费领取水枪一把你我皆是茫茫海洋16、中的你我皆是茫茫海洋中的浪花花浪花花活动流程规划-03RSUN PLAZA General demonstration template of fresh watercolorGENERAL DEMONSTRATION TEMPLATE OF FRESH WATERCOLOREvent rundown planPART THREE rundown Event Rundown Event Rundown Event RundownMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA时尚购物中心首届浪花花泼水节时尚购物中心首届浪花花泼17、水节-Rundown-Rundown日期日期时间时间时长时长项目项目7.15-7.16两天17:00-17:3030mins暖场音乐/巡游旺场17:30-17:4515minsDJ演绎暖场17:45-18:0010mins第一场浪人飞天秀18:00-18:3030mins泼水电音节18:30-18:4010mins第二场浪人飞天秀18:40-19:0020mins泼水电音节19:00-19:3030mins暖场音乐/巡游旺场19:30-19:4010mins第三场浪人飞天秀19:40-20:0020mins泼水电音趴-终极炸裂水球20:00-20:3030mins暖场音乐/巡游旺场20:30-18、20:4010mins第四场浪人飞天秀20:40-21:4060mins彩虹泡泡趴 rundownMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动流程规划巡游旺场-Event Rundown-在活动开始前在商场内外进行花在活动开始前在商场内外进行花女郎水枪巡游旺场环节，带动场女郎水枪巡游旺场环节，带动场内外消费者进行积极参与。内外消费者进行积极参与。Event Rundown Event Rundown Event Rundown rundownMARKETING PLANNINGHONGYANGRSUN PLAZARSU19、NHONGYANGRSUN PLAZA活动流程规划DJ演绎-Event Rundown-浪花花泼水节全程间歇安排浪花花泼水节全程间歇安排DJDJ打打碟互动，营造泼水趴现场的活力碟互动，营造泼水趴现场的活力氛围，带动消费者参与的积极性，氛围，带动消费者参与的积极性，随音乐弘动派对节奏。随音乐弘动派对节奏。Event Rundown Event Rundown Event Rundown rundownMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动流程规划浪人飞天秀-Event Rundown-在水池互动表演区，进行浪人飞在20、水池互动表演区，进行浪人飞天天+摩托艇秀，上演惊艳绝伦的摩托艇秀，上演惊艳绝伦的空中浪人表演，每场空中浪人表演，每场1010分钟，一分钟，一天演出天演出4 4场。场。Event Rundown Event Rundown Event Rundown rundownMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动流程规划泼水电音节-Event Rundown-DJDJ现场打碟，参与者进行泼水现场打碟，参与者进行泼水及水枪大战，开启清凉一夏。及水枪大战，开启清凉一夏。参与规则：着艳丽花色服装可免费参与规则：着艳丽花色服装可免费21、领取水枪一把；消费满领取水枪一把；消费满199199元可兑元可兑换雨衣一件换雨衣一件.Event Rundown Event Rundown Event Rundown rundownMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动流程规划终级炸裂水球-Event Rundown-每人现场可领取每人现场可领取5 5个水球，进行个水球，进行终极终极PKPK对决，释放每个人的多巴对决，释放每个人的多巴胺，将夏日的欢乐氛围推向高潮。胺，将夏日的欢乐氛围推向高潮。Event Rundown Event Rundown Event 22、Rundown rundownMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA活动流程规划彩虹泡泡趴-Event Rundown-在活动最后一小时，水池里洒满在活动最后一小时，水池里洒满彩虹泡泡，弘动夏日的浪花，邀彩虹泡泡，弘动夏日的浪花，邀请你的请你的crushcrush，冲浪到翻天覆地，冲浪到翻天覆地，一起嗨皮吧！一起嗨皮吧！Event Rundown Event Rundown Event Rundown rundownMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSU23、N PLAZA活动话题传播浪花花泼水节-LANGHUAHUA-Event Rundown Event Rundown Event Rundown七夕节点推荐-04RSUN PLAZA General demonstration template of fresh watercolorGENERAL DEMONSTRATION TEMPLATE OF FRESH WATERCOLOREvent rundown planPART FOUR Highlights Event Highlights Event Highlights Event HighlightsMARKETING PLANNINGH24、ONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA七夕美陈推荐一爱就冒泡高甜预警-Performance-用用粉色泡泡粉色泡泡营造七夕爱的甜蜜氛围营造七夕爱的甜蜜氛围以超火色彩以超火色彩-弗洛伊德玫红碰撞黑色弗洛伊德玫红碰撞黑色 Highlights Event Highlights Event Highlights Event HighlightsMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA七夕美陈推荐二告白气球Crush you-Performance-与与tata跨越山河大海阅尽世间无数美25、景跨越山河大海阅尽世间无数美景爱豆同款网红热气球爱豆同款网红热气球 Highlights Event Highlights Event Highlights Event HighlightsMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZA七夕美陈推荐三爱在掌心Only you-Performance-将爱持续到底将爱持续到底粉色仙人掌粉色仙人掌时时尚尚购购物物中中心心浪浪花花泼泼水水节节RSUN PLAZA RSUN PLAZA WATER-SPLASHING FESTIVALWATER-SPLASHING FESTIVAL地点：北广场时间：2025.07.xx-7.xxMARKETING PLANNINGHONGYANGRSUN PLAZARSUNHONGYANGRSUN PLAZAMA多|巴|胺|放|浪|一|夏RSUNMARKETING PLANNING RSUN PLAZAMARKETING 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