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2023商业广场7周年庆系列(环无边界·七境环游主题)活动策划方案-68页
2023商业广场7周年庆系列(环无边界·七境环游主题)活动策划方案-68页.pptx
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活动策划
上传人:Le****97 编号:1183296 2024-09-09 68页 18.85MB
1、OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsXXXXXXXXXX公司出品2023Outlets 7 yearsXX商业七周年庆策划方案Design And Animation By YASI All Rights ReservedA gathering place for you2、ng people to open fashion+trend“The only SHOPPING MALL in WUHAN that combines culture and ecologyOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets开启“时尚潮流”的无界美好生活xx城市兼具3、人文与生态的SHOPPING MALLO u t l e t s-1 1OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsPlaza引入年轻一代喜爱的潮牌,打造“新一代潮玩”焦点焕新城市魅力Introducethetrendybrandfavoredbytheyounggeneration,createthefocusofnewgenerationoftrendyplay,andrefreshthecharmofthecity给空间赋能,塑造精神领地,开启城市潮生4、活Energizespaceshapespiritualterritory,andopenurbanlifeOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsO5、utletsOutletsOutletsOutletsOu t let s p l azaBrandincubation聚焦圈层品牌孵化推广集客塑造潮流文化标签及文化街区,守望千禧一代及Z时代赋能xx城市潮流地标CMWF助力商圈各大品牌孵化,增加客流关注,畅想潮流文化生活线上线下双重结合,将市场影响到最大化,扩展本地客流Tn核心主题B.“无边界”泛指无界与自由的讨论,打破界限、形态、文化与距离,让客户隔阂与对立消隐,在一个无边界的空间探寻。A.“环”代表环游,同时代表xx城市xx商业广场,寓意本次周年庆消费者在场内环游、享受购物空间。TAHOETAHOETAHOETAHOETAHOETAHOE6、TAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOET A H O E-1 1“环”无边界TAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOE环 无 边 界n活动主题主题诠释:通过七种境界贯穿本次周年庆的环游概念,xx城市xx商业广场贴近时尚生7、活的特点,不会定性在某个年代,也不会随波逐流,包罗万象是我们的商业特色,以无边界却能引领地方潮流为核心,继续领头xx城市区域商业风尚标。七 境 环 游S e v e n b o u n d ar y t o u rTAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOETAHOE幻中境悦享境梦游境声之境奇遇境云外境风尚境 11.18-20 11.18-20 11.18-20 11.18-20 11.188、-20 11.25-27 11.25-279月29日活动时间线AACTICTIV VITITY Y TIMETIMEL LINEINE8 YEARSOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets9月30日10月1日无人机演出时装周国风音乐会第一届随机舞蹈周年狂欢趴无人机演出时装周周9、年狂欢趴无人机演出时装周周年狂欢趴城市音乐节大型魔术秀欢乐代表巡游汉服巡游周年狂欢趴10月6日8 米巨型生日蛋糕时光音乐节灰姑娘儿童剧欢乐代表巡游OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets01-PLACE幻中境周周 年年 庆庆 七七 境境 环环 游游01.Ou t let s 10、p l aza梦境舞台 11.18-20周年庆OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets02-PLACE悦享境周周 年年 庆庆 七七 境境 环环 游游02.Ou t let s p l aza创意DIY 11.18-20周年庆流体暴力熊DIY网红界地位超高的流体暴力熊,每一只暴11、力熊都拥有独一无二的色彩花纹,象征着每个人的独特性与不可替代性,让现代年轻人抒发情绪、绽放自我互动地点:中庭广场互动要求:当天消费满399可参与The super-high status of the internet celebrity community of fluid bear violence,each bear violence has a unique color pattern,a symbol of everyones uniqueness and irreplaceable,so that modern young people express their emotions12、,Bloom Self.OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets潮流美妆实验室活动期间结合商场美妆品牌联合打造多台“beauty美妆机”美妆机内放置各大美妆品牌(口红、面霜、粉底液小样等)参与活动即可拥有三次夹美妆产品的机会,夹中即可获得夹中的产品互动方式OutletsOut13、letsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOu14、tletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets03-PLACE梦游境周周 年年 庆庆 七七 境境 环环 游游03.Ou t let s p l aza方糖纵队守望乐章 11.18-20周年庆方糖纵队OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets每天14:00-21:00每日巡游4-5次内外场穿插分发互动糖果OutletsOutletsOutletsOutletsOutletsOutletsOutle15、tsOutletsOutletsOutletsOutletsOutletsOutlets方糖甜蜜派对来袭,在七境之中神出鬼没的方糖小队出现在xx商业广场,色彩艳丽装饰浮夸,为大家带来七境甜蜜共享OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsT守望乐章七境之中的音乐守望者每晚将循着音16、乐声来到xx商业广场,守望他们最重要的音乐篇章,发光的鼓与白色的外装就是他们的标志性装饰守望乐章每晚19:00-22:00每隔一小时巡游一次OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets04-PLACE声之境周周 年年 庆庆 七七 境境 环环 游游04.Ou t let s p l17、 aza周年庆仪式蛋糕分发流程PR演出活动 11.18-20周年庆周年庆启动仪式Anniversary launching ceremonyOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets周年庆启动仪式OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlet18、sOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets周 年 庆 仪 式 7:30-8:00主持人暖场口播,嘉宾入场8:00-8:05开场舞演出8:05-8:10主持人开场致辞8:10-8:20领导致辞8:20-8:25周年庆启动仪式8:25-8:30主持人宣布仪式结束.11.19流程参考OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlet19、sOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets开场舞摩登时代以声时尚波点的摩登舞蹈作为本次活动开场舞,在动感欢快的乐曲和舞姿之中,xx商业广场七周年庆正式开始主持人开场致辞邀请专业主持人进行现场活动主持,在活动开始前负责引导观众前往舞台及注意事项,活动中间负责现场节目串联,用幽默诙谐的开场调动现场气氛OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOut20、letsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets领导致辞在主持人的邀请下,领导在现场为活动致辞Leadership speechOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets七年征途 向上而生飞天21、气球道具启动仪式OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets启动仪式礼 仪 小 姐 呈 上 启 动道 具 交 给 嘉 宾,在主 持 人 的 串 词 之 中,嘉 宾 戳 破 大 的 气 球,包 裹 在 大 气 球 中 的小 气 球 应 声 飞 向 天空,同 时 金 片 机 洒下 金22、 片,寓 意 着 七周 年 x x 商 业 广 场 不断 向 上,繁 花 似 锦干冰启动(备选)The initiation ceremony嘉宾将干冰注入启动道具中,道具显示出“xx商业广场七周年”字样,并且后方瀑布大屏幕播放光束线条视频,将所有光束聚集在一起,寓意着xx商业广场七周年庆典正式开始OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOut23、letsOutletsOutletsOutletsOutlets蛋糕分发流程Cake distribution processOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets蛋糕分发OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOu24、tletsOutletsOutletsOutletsOutletsOutletsOutlets蛋糕分发 11.19流程参考14:30-15:0014:30-15:00主持人提前口播热场主持人提前口播热场15:00-15:05方糖纵队舞蹈演出15:05-15:10蛋糕揭幕仪式15:10-15:15主持人讲述蛋糕发放规则15:15-16:00蛋糕分发甜蜜方糖 庆贺七周年邀请方糖纵队在仪式现场集合,在现场为蛋糕仪式进行舞蹈演出,作为蛋糕仪式开场舞表演七周年OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOut25、letsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsRules for getting cakesRegistered member凡是xx商业会员(不限新老)都可领取十米大蛋糕一份,主持人负责解说本次活动规则,并引导顾客有序排队注册会员领甜蜜蛋糕Ou26、tletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets十米蛋糕 一七品尝为周年庆定制十米生日蛋糕,在周年庆当天与27、到场顾客一同分享SWEET DAY时间:11.19 15:00-16:00地点:西区中庭领取方式:注册会员奇迹圆舞曲舞台演绎Miracle waltzOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets亮点资源七境神兽巨型大象花车xx城市首秀 独家演绎神兽与幻境的和谐共生巨型机械大象亮相xx商业OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOut28、letsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsMechanical elephant七境神兽巨型机械大象在西区一号门外广场安排机械大象花车巡游,每晚19:00-19:30演出一次,带领大家感受七境神兽的震撼演出来自七境的馈赠随着音乐声与灯光闪耀,巨型大象花车缓缓驶过xx商业广场前,大象上的人们欢呼雀跃着,与观众们进行互动交流神兽出街,即刻启程OutletsOutletsOutletsOutletsOutletsOutletsOutlets29、OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsD A Y 1走,一起摇摆吧当疫情或后疫情时代,打开心门,放开自我,让行动动起来,让人与人之间的互动感动起来。打造复古DISCO风格派对,以轻摇节奏,8090舞厅歌舞风格进行舞台节目演绎,将整个外场舞台打造成巨型露天歌舞厅,带着游客一同摇摆歌舞。OutletsOutletsOutletsOutletsOutletsOutletsOu30、tletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsSocial dance安排工作人员舞蹈老师穿插在观众之中,带着观众一同跟着音乐一起摇摆,将整个活动氛围带动起来,打造一个舞蹈社交现场,整个活动偏向沉浸式,以调动台下积极性,带领观众一同狂欢为主,致力于打造出标志性的复古disco风格派对,潮流会过时,但风格永远不会。告别社恐,一同摇摆亮点活动舞台演绎时间OutletsOu31、tletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets 11.18DAY 119:30-19:35主持人开场19:35-19:40开场DISCO舞蹈演出19:40-19:50歌手金曲演唱19:50-20:00主持人串场互动20:00-20:15轻摇乐队演出20:15-20:20中场舞蹈演出20:20-20:32、30爵士乐队演出20:30-20:35演绎结束,主持人致落幕辞舞台演绎OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsDAY 2躺 平 音 乐 节第二天打造轻松欢快的躺平音乐节,在这个紧张快节奏的生活当中,我们需要一些方式放松自己,来听听音乐,听听脱口秀,放松身心,躺平生活Outle33、tsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsA relaxing lifeA relaxing music festival作为近年来新兴的火爆节目,脱口秀渐渐被大众所喜爱,我们邀请专业脱口秀演员,结合生活、职场、情感、内卷等不同话题进行犀利吐槽,既能活跃现场氛围,又能引起观众内心共鸣1034、.talk show亮点节目舞台演绎时间OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets 11.19DAY 2舞台演绎19:30-19:35主持人开场19:35-19:40开场爵士舞蹈演出19:40-19:50流行音乐演出19:50-20:00主持人串场互动20:00-20:15脱口35、秀演出20:15-20:20中场舞蹈演出20:20-20:30爵士乐队演出20:30-20:35演绎结束,主持人致落幕辞OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsD A Y 3FIRE开火派对知名DJ火热来袭,激情节奏响彻云霄,震动内心鼓点,开火派对,全力出击!OutletsO36、utletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsFire the partyGo all out在舞台上用冷焰火串联成爱心的形状,当电音氛围鼓点达到最高的时候,DJ喊:“开火派对,即刻开火!”焰火喷涌而出成为一颗闪耀的焰火爱心,此时航拍进行拍摄,为后续宣传提供素材爱心冷焰火亮点节目舞台演绎时间Out37、letsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets 11.20DAY 319:30-19:35主持人开场19:35-19:45动感机械舞演出19:45-19:55RAP歌手演出19:55-20:00主持人串场互动20:00-20:15摇滚乐队演出20:15-20:25DJ、MC打碟演出+爱心38、焰火20:25-20:35摇滚乐队第二场演出20:35-20:50DJ、RAP歌手同台演出20:50-20:55演绎结束,主持人致落幕辞舞台演绎OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets05-PLACE奇遇境周周 年年 庆庆 七七 境境 环环 游游05.Ou t let s p39、 l azaSP奇遇之礼 11.18-20周年庆LUCKY DRAW幸运大抽奖顾客满额幸运大抽奖,在xx商业广场当天消费金额满299即可在抽奖点位进行幸运大抽奖活动抽奖选用大转盘形式,设置不同奖项,转到的奖品进行登记领取此活动不可与满额赠共享OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutl40、etsCONSUMERGIFTCONSUMERGIFT满额赠顾客满额赠好礼,在xx商业广场当天消费金额满99/399/699/999/1299即可在满额赠点位获得不同的奖品赠送领取奖品后在点位进行登记领取,此活动不可与幸运大抽奖共享OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsH 41、OL O G RAPH ICWANDER1111/18当天注册新会员并提供注册画面给工作人员看,即可获得一份会员注册小礼品,增加活动与新会员活动的联动性,增加顾客粘度,此 活 动 可 与 任 何 活 动 共 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游游07.Ou t let s p l aza时装周流程规划相关资源 11.25-27时装周Ou t let s p l azaOutletsOutletsOutletsOutletsOutletsOutletsOut45、letsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsSed ut perspiciatis unde omnis iste natus error sit voluptatem.YINER 1996PSALTER 诗篇EEKAMCLUBLANCYNIKE国际一线品牌商家齐聚,群星闪耀国际一线品牌商家齐聚,群星闪耀OutletsOutletsOutletsOutletsOutl46、etsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOu t let s p l azaSupermodelSupermodelSupermodel超一线名模站台助力超一线名模站台助力 SHOWSHOW出出风尚风尚Ou t let s p l azaOutletsOutletsOutletsOutletsOutletsOutletsOutletsOu47、tletsOutletsOutletsOutletsOutletsOutletsSigning Show Director of China International Fashion Week masterminded the showOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets中国国际时装周签约秀导中国国际时装周签约秀导 运筹帷幄运筹帷幄 掌控全场掌控全场 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aza每场秀的开篇都将播放51、品牌宣传视频及文字介绍、品牌logo不同秀搭配不同秀场视听元素品牌宣传视频品牌LOGO秀场视听元素OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets开 场 表 演漫 步 云 端 幻 境通过自然的力量,探索时尚边界的流动性,或朦胧透明,或微泛光泽,或灵动万变,偏爱落日黄昏,沉浸苍茫暮色,52、发现光追随光,与你共赴一场永不消失的日出与黄昏。OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets PLAZA篇章表演小 提 琴 独 奏邀请小提琴表演艺术家,演奏云端变幻,包罗世间万象;置身云中,展开无穷想象的独特意境。OutletsOutletsOutletsOutle53、tsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets篇 章表 演畅 游 云 外 之 境置身云外,畅游瑰丽奇异之境。邀请乐队与舞蹈演员共同演绎畅游云外境的意境。时装周秀导团队Resource OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutle54、tsOutletsOutletsOutlets时装周资源推荐Resource OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutlets执行计划执行计划一、成立执行搭建保障领导小一、成立执行搭建保障领导小组组保障领导小组成员员工与管理人员组成,由项目组总监担任办公室主任,具体负责检查,督促执行保障措施的落实情况和日常工作。二、执行保障总体目二、执行保障总体目标标(一)保证活动现场顺利制作、按时完工、保质保量完成任务。(二)无服务质量投诉事件和媒体曝光事件及现55、场安全事件。三、施工管三、施工管理理(一)运输车辆车况、证照、手续、车容车貌、安全设施必须符合运输要求。(二)按规定进行例检,严格执行现场施工安全管理制度,把好源头安全管理。(三)要求安全管理人员务必尽职尽责,严格趟次管理规定程序,并认真做好安全提示,告诫工作。执行保障执行保障活动前相关培训:工作人员培训为了保证活动成功举办,本公司负责活动的相关培训。有关工作人员的培训内容涉及:活动内容、活动流程、现场配合其他人员培训其他人员的培训内容包括:工作人员、演艺人员、摄影摄像师等培训保障医疗预案:现场设置紧急医疗箱,准备常规药品,如风油精、创可贴等。设定一键拨号,活动前了解距离现场最近的120急救中56、心。其他执行保障执行保障其 他 应 急 预 案电源故障:备用2条电缆线,协调保卫专职看护线路和电流使用状况。音频故障:3重音频线路。信号源:2台电脑信号+碟机话筒故障:使用话筒4支,备用话筒3支,备用电池4片。演职晚场:专人负责演职人员的管理,当天所有演职员必须提前3小时到场参与彩排,确保活动流程顺畅。人员未到:甲方需提前3天确认到场人员、演出人员、致辞领导的名单并确认当天到场人员的名额、反馈情况,如有变化,应做好备选人并沟通好细节(流程、主持稿等)。保障应急预案应急预案一、恶劣天气应急措施一、恶劣天气应急措施活动前,及时了解当地气象情况,准确汇报雨情及未来1天现场天气。如发现有突发性暴风雨等57、天气将影响活动正常进行时,将根据情况向社会公告时间变动。二、疏散应急措施二、疏散应急措施当因突发事件,进行疏散工作时,为避免使现场秩序失去控制,发生拥挤,混乱,导致大量人员被挤伤,窒息或踩踏致死的事故,应急的小组要做出相应的应急行动,安全部门要按预案及时将人群进行切分,引导,防止人员过于集中。三、火灾事故应急措施三、火灾事故应急措施1.发生较小火情时,在场人员立即采取相应措施及时扑救,以防火势扩大。2.发生较大火情时,立即报告消防官兵寻求救援,组织疏散现场人群。活动报批活动报批根据群众性文化体育活动治安管理办法第六条规定,群众性文化体育活动的参加人数在二百人以上三千人以下的,由县级公安机关许可58、;人数在三千人以上的,由地(市)级公安机关许可;跨地区的群众性文化体育活动,由共同的上一级公安机关许可。作出许可的公安机关应当向上一级公安机关备案。具体流程如下:二、申请材料1.活动方案;2.活动组织单位依法成立的证明(营业执照);3.安全责任人身份证明;4.场所场地租赁、借用协议书;5.现场安保方案;6.安检服务、保安服务、设施搭建等企业、机构依法成立的证明,以及活动组织单位与其签订的服务协议;7.如使用证件、发售门票,应提交票证管理方案;8.风险评估公司对活动进行评估,针对风险点制定相应措施;9.法人约谈;10.安全责任书;11.安监部门的质检报告。一、申请流程1.确定活动场地:首先要确定59、活动的举办地点,因为要根据活动地点到所属地的派出所进行报备。2.活动方案初审:带上提前做好的活动方案,到活动举办场地所属的派出所,进行方案初审。3.准备审批材料:方案初审通过后,警察叔叔会给出一张准备材料清单,根据要求准备相应材料。4.材料提交审核:集齐所有材料后,提交派出所做再次审核,如果有部分内容未达到要求,警察叔叔会让回去继续准备。5.获得申请备案决定书:所有材料审核通过后,可以获得一张活动申请备案决定书,整个报备流程完成。OutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsOutletsXXXXXXXXXX公司出品 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